Small Business Saturday was founded seven years ago to help small businesses get more exposure during one of the biggest shopping weekends of the year—Thanksgiving weekend. Mark your calendar—this year the date is Nov. 25. NCPA has created free social media images (member login required) to help small business community pharmacies get the most out of Small Business Saturday and thank their customers for “shopping small.” Plus, you can create custom downloadable materials for your pharmacy via the American Express website.