May kicks off Mother’s Day, graduation season, the start of wedding and anniversary season, and the beginning of Father’s Day shopping season. It’s time to freshen up your greeting card department and get ready for the rush! Mother’s Day is the No. 2 holiday for greeting card sales after Christmas; combine Mother’s Day with the other above events, and you have the potential to sell more greeting cards this month than any other month. When it comes to Mother’s Day, remember to include a row or two of 1-pound boxes of chocolate in the pockets next to the cards. Jumpstart your Father’s Day sales by offering a free Forever Stamp May 9-28. Use signs throughout the store as well as your website and social media accounts to remind customers of the upcoming dates for these events.
