Dear Colleague,
By now, I hope you’ve seen Phil Mypockets and visited www.whorunsmydrugplan.com. They are part of the new Prescription Drug Benefit campaign we launched last week. We trust you’ve found our effort interesting, informative, and funny.
You should consider writing a letter to the editor of the local newspaper (a sample is on the site). Action also can include sending thewww.whorunsmydrugplan.com link to family, friends, and especially their HR department, their supervisor, and their health plan sponsor—the ones responsible for hiring and paying the health insurer and the PBM. Make sure your patients know about the website and the video.
